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Magazine

“It is about understanding how people live and if their values are a real value or just a declarative value”

Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.

Magazine

Recycle, Reuse and Repeat

In light of growing legislation and consumer awareness regarding the sourcing and reusing of textiles, Nazish Shekha assesses the implications for Pakistan’s textile and fashion industry.

Magazine

“Fashion has been commercialised to the extent that people do not appreciate the art behind it”

Sophia Khan speaks to Mohsin Ali Tawasuli, former creative director at Sana Safinaz, about the evolution of Pakistan’s fashion industry and why he wants to move out of his comfort zone.

Latest

“It’s an accolade that directs a slant of light on the value of independent agencies”

The Transformative Power of Collective Efforts

Featured Stories

Courageous Clients

Patrick Collister on the three winners of the Caples Awards.

“We want to be that brand people come to when seeking comfort”

Mehvish Waliany, CEO, Alkaram, speaks to Mamun M. Adil about the brand’s evolution and future plans.

Magazine

Can Pakistan Afford Its Consumers?

Be it on or off line, consumers are flocking to buy, but as the economy weakens, how long will it be before the laws of both demand and supply start to spiral? Muna Khan poses the question.

Magazine

Groping in the Dark for Ideas to Enhance Revenue Collections

Mazhar Mohsin Chinoy sees only more trouble ahead for the automotive industry.

Magazine

A Budget that Overlooks the Realities of the Future

Agriculture in Pakistan faces discrimination in several ways. The solution is to develop new policy frameworks whereby irrigation, food storage and export houses are funded and run by the private sector, argues Aijaz A. Nizamani.

Magazine

**The Seedhi Saadhi Khushi of Sooper Soft Bakes**

Uzma Khateeb-Nawaz covers Sooper Soft Bakes' new animated campaign.

Blogs

The Ethics of Language Appropriation

Language appropriation is no simple matter, comments Tyrone Tellis.

Magazine

How Pakistani Designers Dazzled at the Ambani Wedding

Bollywood celebrities sported the beautiful ensembles of a multitude of Pakistani designers, from Faraz Manan to Hussain Rehar.

Blogs

Ready to Rise

Tyrone Tellis covers the Dragons of Pakistan Awards 2024.

Magazine

SMEs Still in the Lurch

The current environment and the new budget have failed to provide an adequately enabling environment for the growth of Pakistan’s SME sector, writes S. H. Irtiza Kazmi.